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Reports

Reports allows you to generate and optionally export reports including statistics and revenue for a specific time period or group of domains.

The default view is the Last 7 days, All Folders and grouped by Day. You can change these options to show custom reports.

Reports - Last 7 Days Report

When a time period including the Last 7 days is selected for a report grouped by Day, the dates shown in green at the top of the report show that these stats have not been finalized from the parking services.

Dates that are not fully updated or have been queued for a re-import will also show in green, such as 2018-07-23 in the above example.

Tip: To view the dates that data is still being imported for, you can click on the these days link in the message.


Service Comparison Report

This new Service Comparison report is very effective at showing the differences between your added parking services over the multiple time periods which you can specify.

With the example below, we have selected to show a 30 day period as well as the same period from the previous month. All folders have been selected and the group by option is the new Service Comparison report. DomainSponsor and ParkingCrew services have been selected and all columns have been chosen to be collated in the report.

Reports - Service Comparison
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Tip: When viewing the report, you can choose which columns to display at the time by selecting or de-selecting the checkboxes above the table.

Reports - Service Comparison results
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Note: Only columns initially chosen when creating the report can be shown in the report

The stats gathered in the report are also now shown in graphs below this data. Mouse over the graph to show stats for the selected date.

Reports - Service Comparison graphs
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Tip: Clicking on the date range in the graph will toggle the display on and off for of the range selected for clearer viewing. You can also zoom in on a selected area by clicking and dragging with the mouse.




Custom Report

In the examples below, we have selected to show Last 3 months, only domains in the (Default) folder, and to group by Domain. We have also chosen to show the following columns by selecting their checkboxes: Hits, Uniques, Reported, Clicks, CTR, nCTR, EPC, RPM, nRPM, Revenue and MaxRevenue. We will also show the traffic source of each domain by placing a check mark on the box for "Show traffic source".

You can also filter to show only certain domains by entering them in the Domains field or import your list of domains from a file, this may be more convenient if you have a large number of domains.

Reports - Custom Report
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These selections will return the following results:

Reports - Custom Report Results
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Tip: You can click any of the column names to sort the results by this column.




Group by

Depending on how you would like to view the report requested, you can choose an option from the Group by drop down menu.

Reports - Custom Report
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When grouping by Month & Domain, Month & Service or Date & Service you can choose which columns to display by selecting the check boxes for Hits, Uniques, Reported, Clicks and Revenue.


Group by options
Folder

This option can be used when you have organized your domains into folders on the Manage Folders page and would like to view the report sorted by those folder groups.

Domain

Use this option to list all domains regardless of which folder they are in or parking service they are at.

Day

This option can be used to see if certain days of the week perform better than others.

Month

Similar to the Day option, Month can be used to compare a month of the year against other months.

Month & Domain

Grouping by Month & Domain can be used to easily see how a domain is performing each month.

Month & Service

This option can be used to compare how your different sevices are performing each month.

Date & Service

This is similar to Month & Service but is further broken down to compare how your parking services are performing by day. If a report is requested with a large number of domains and/or days, the report will be added to the queue and can be access from the Jobs Queue page.

Service Comparison

This option will enable you to compare stats from your parking services against each other with the option of veiwing up to 13 seperate date periods at the same time.




Generate reports by Month & Service

In this example, we have selected to show the last 3 months, All domains, and to group by 'Month & Service'.

You can also filter to show only certain domains by entering them in the Domains field.

Reports - Custom Report
(Click to Enlarge)
 

When grouping by Month & Domain or Month & Service you can choose which columns to display by selecting the check boxes for Hits, Uniques, Reported, Clicks and Revenue.

These selections will return the following results:

Reports - Custom Report
(Click to Enlarge)
 

If a report is requested with a large number of domains and/or days, the report will be added to the queue and can be access from the Jobs Queue page.

 



Hiding deleted parking services in reports

To remove deleted parking services from reports selection options, you will need to disable each deleted service from the Accounts page. Once disabled, you will no longer have the option to select the deleted parking service from the Services selection on the Reports page . This option now allows you to compare only your current active parking services.




What do the columns mean?
Folder

The name of the folder that the domain is located in.

Hits

Total hits (page impressions) for all domains for the selected period. This figure includes ALL hits received by the domain including images, crawlers, bots, etc.

Uniques

Total unique hits for all domains for the selected period. This value is only available when domains are using the Above.com DNS.

Reported

Total unique hits for all domains for the selected period, reported by parking companies.

Clicks 

The total number of clicks reported for the selected period.

CTR 

The average click through ratio, calculated from reported uniques.

nCTR  

The normalized average click through ratio. This value is calculated from internal statistics and is only valid if ALL domains in the account are using the Above.com DNS.

EPC

The average earning per click.

RPM

Average revenue per thousand unique visitors.

nRPM

A normalized RPM (revenue per thousand unique visitors) value. This value is only valid if ALL domains in the account are using the Above.com DNS.

Revenue

Total parking revenues earned for the selected period.

MaxRevenue

Total Maximizer revenues earned for the selected period.


Note: Estimates are always reported in green and are updated when final results are available.