“How much is it worth ?” This is a recurrent question from people new to the domain aftermarket and the answer is not very straightforward.
There are some basic rules such as the shorter the better or a .com is worth more than a .net but to know how much you can get when selling a domain is very difficult.
We are proud and honored to be the recipient of the “Best New Monetizing Solution” award presented October 28, 2009 at T.R.A.F.F.I.C in NYC. Why this …
As a short name is worth a lot more than a longer one, it may be tempting to buy any very short name available.
However, this does not mean any short combination of letters is worth millions of dollars.
Do you run a business that holds a trademark? Have
you gone to yourbusiness.com, only to find someone else has registered
the domain? If the domain is parked or is for sale, this may be what is known as
‘cybersquatting’.
Cybersquatting is where someone registers a domain
name they know is (or contains) a trademark, with the intent of selling it to
the trademark holder at an inflated price. Cybersquatting also includes any
other bad faith intent to profit from the use of a domain, containing a
trademark. There are practices similar to cybersquatting, such as typosquatting,
which is registering variants of popular trademarks or typos of trademarks
(hence the name).
The TRAFFIC Awards were present to the winners last night. Voting for the nominated parties started 2 months ago and as these are votes by domainers, well done to all that won the praise of their fellow domainers.
And the nominations and winners were…
If you target markets where the native language is not English, you are likely to encounter letters which are not part of the standard Latin character set. It is immediately obvious for languages such as Japanese or Arabic but common as well in French, German, Swedish, etc…
You may be tempted to consider buying IDN (Internationalised Domain Names), which allow characters not part of the ASCII set.
Not sure about you, but the Domain Economy seems to be strong to me with over US$2.8 million worth of domain sales at Rick Latona domain auction at TRAFFIC NY 2009
The full list is below with final price…
There are several
ways to make money from domain names. The most well know methods are domain
parking, and obviously selling domain names. But if you have a portfolio
containing generic domain names, you may have a third option, known as ‘domain
leasing’ or ‘domain renting’.
Domain leasing allows you to generate
revenue from your domain, while still holding on to the rights. This can be a
great option if you suspect that your domain name is going to appreciate in
the next few years and you are not yet ready to sell.
When you park domains, make sure you experiment with several parking companies.
Each one of them provide a different default template and various options. Also a domain which does not perform with a parking provider may well exceed your expectations with another one. Some Parking companies are better at monetizing traffic on hi-tech products while others may be best at bringing revenues from people looking to buy clothes or rent a flat.
If you are a domainer, you want to make as much money as possible when selling a domain.
One way to do it, is simply to not do anything and wait for people to contact you.
After all, if they contact you to buy a domain you own, while you have not done anything to publicise the fact you are willing to sell, it means they are highly motivated. And highly motivated buyers mean that they are more than likely to pay top dollar for the name.
If you want to sell high, keep your profile low.
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