TRAFFIC New York 2009 Awards

traffic.jpgThe TRAFFIC Awards were present to the winners last night. Voting for the nominated parties started 2 months ago and as these are votes by domainers, well done to all that won the praise of their fellow domainers.

And the nominations and winners were…

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Domain Optimization

Domain Parking Optimization is the process of matching the best and most relevant PPC ads on your Parked Domains to the intent of the visitors going to that domain. Basically, if your domain is about “used cars”, then you should be displaying PPC ads about “used cars” and not some generic ads about Travel, Software, Music…  etc…

The intention is to make sure that the visitor is present with the closest matched options for what they are looking for. By doing so, they are more than likely to click on one of the ads, which results in generating domain parking revenues.

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