After you point to our DNS, you will start to see data in the “Normalized” nRPM column in your dashboard.
What does “Normalized” mean? A “Normalized” nRPM uses the actual number of uniques hitting our DNS instead of the “Reported” number of uniques from the parking companies.
Since each parking company uses different guidelines for counting uniques, it would be apples and oranges if you tried to compare one parking service’s RPM to another’s RPM.
We help you compare apples to apples so that you can get a true measure of performance differences between parking companies.
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