Sooner or later, you will have more than one domain name in your portfolio, especially if you plan to make a living out of it.
The question is to decide on how to expand it. There are several approaches:
- You can expand vertically. In this case you focus on a specific subject and try to get as many related domains as possible. For instance, you could target the travel industry or the wedding industry.
- You can expand horizontally. With this approach you try to cover as many industries as possible but with a similar approach. For instance only one-word .com domains.
- You can focus on a price range. Buying only premium names may be the approach you prefer or you may want to have a large portfolio of domains you bought for the reg fee.
- You can focus on traffic. For instance you would add to your portfolio only domains reaching a certain level of traffic.
What you choose is critical as it will define the image you project to the world and the time of customers you will contact. Obviously dealing with someone to sell them a $50 domain is different from talking to someone interested in a $1 million name!
Subscribe
