Evicting Domain Cybersquaters

Do you run a business that holds a trademark? Have
you gone to yourbusiness.com, only to find someone else has registered
the domain? If the domain is parked or is for sale, this may be what is known as
‘cybersquatting’.

Cybersquatting is where someone registers a domain
name they know is (or contains) a trademark, with the intent of selling it to
the trademark holder at an inflated price. Cybersquatting also includes any
other bad faith intent to profit from the use of a domain, containing a
trademark. There are practices similar to cybersquatting, such as typosquatting,
which is registering variants of popular trademarks or typos of trademarks
(hence the name).

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Brand protection and domain names

trademarks.gifIf you own a brand and want to really protect it online, a basic action would require you to buy more than 250 domain names.

280 is indeed the number of domain extensions in total:

  • 20 generic TLD (.com, .net, .biz, .edu … to name a few)
  • 248 country code TLD (.fr, .de, .th, .us, .uk, .ru, .cm to name a few)
  • 1 historic extension: .arpa
  • 11 would be extensions currently in testing phase.

So to be sure that no one can buy you brand name online, you need to register 268 domains. And then you might need to consider some common typos and hyphen versions and key product names.

Have you done it yet?

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