Case Study: 25% Increase in Maximizer Revenue

In addition to making parking companies compete in real-time for your traffic, AutoPilot also enables premium advertisers to bid for the same traffic.

This is called our Maximizer feature. It maximizes the competition for your traffic and therefore maximizes your revenue.

A recent case study illustrates how AutoPilot and its Maximizer feature can improve your revenue.

  • An elite domainer recently moved 3,000 domains from “Parking Company A” to Above.com’s DNS.
  • Prior to changing the DNS, our team of experts manually assigned categories and keywords to qualifying domains in his portfolio.
  • Thanks to AutoPilot and its Maximizer feature, total revenue in first 30 days increased by an impressive 25%!

What revenue increase can your domain portfolio get when placed on AutoPilot with Maximizer?

If you have domains with traffic in popular categories, contact us to discuss.

Above Parking Manager Renamed to AutoPilot

Why the name change? Despite what many domainers think, Above.com is NOT a parking company. We actually help domainers like you operate at a level above parking companies by making them compete in real-time for your traffic.

Naming our core service “Parking Manager” may have contributed to the misconception that we are a parking service. So it was time for a change.

AutoPilot is the perfect new name because after the simple set-up process, domainers can sit back and let the AutoPilot technology do all the work that they used to do in hunting for the best possible RPMs.

By pointing to Above’s DNS, busy domainers get the following benefits:

  • No more switching back and forth between parking companies trying to find better RPMs.
  • No more endless analysis of stats trying to figure out if changing parking companies has helped.
  • On a domain by domain basis in real-time, the monetization channel offering the highest payout is awarded traffic by our AutoPilot technology.
  • If one parking service tweaks their technology or rev share, AutoPilot will spot it and adjust traffic in or out as needed in real-time.
  • Historical and daily stats are pulled from all your parking services and consolidated on a convenient AutoPilot dashboard for your review and analysis.
  • And best of all, these benefits are free.

Not ready to change over to Above’s DNS? You can still create a free account in order to take advantage of AutoPilot’s StatsConsolidator.

Simplify Life. Maximize Payouts. Get on AutoPilot.

It’s the last time you will ever need to change DNS.

Above.com Launches Brand Repositioning Initiative

We are proud to announce the hiring of Aaron Kvitek as SVP Strategic Marketing to spearhead the brand repositioning of Above.com.

Below is the official press release:

————–

FOR IMMEDIATE RELEASE

Date:             18-Aug-2015
Contact:       Aaron Kvitek
Phone:         1-310-736-4197
Email:            akvitek@trellian.com

Above.com launches brand repositioning initiative

Domain industry veteran hired to spearhead efforts

Above.com, which provides domain investors with free tools designed to minimize the daily challenges associated with the monetization, registration and selling of their domains, announced today the launch of a brand repositioning initiative.  When rolled out over the coming months, domain investors with accounts at Above.com will have access to a variety of enhanced product features and benefits that will reinforce Above.com’s brand positioning as a technology innovator.

David Warmuz“Despite what many domainers think, Above.com is not a parking service”, said David Warmuz, Co-Founder & President of Trellian, the parent company of Above.com.  “We actually operate at a level above parking services by making them compete against each other for domain traffic.  In fact, we go a big step further by enabling direct advertisers to compete for the same traffic. By maximizing the competition for traffic, our technology ensures the best possible monetization. Many domainers don’t know this, and many also don’t know that Above.com has an integrated registrar and buy/sell marketplace.  This lack of awareness is why we are launching our brand repositioning initiative.  We want to help everyone fully understand and experience the revenue improvement advantages that we offer, not to mention the time and cost saving advantages.”

To underscore how committed Trellian is to this initiative, domain industry veteran AaronAaron Kvitek Kvitek has been hired as SVP Strategic Marketing.  Aaron served as VP Marketing & Communications at Oversee.net from 2007 to 2013.  Besides holding corporate level responsibilities as a member of Oversee’s senior executive team, Aaron was also in charge of marketing and communications for DomainSponsor, Moniker and SnapNames.  In addition, he organized and ran ten global and regional DOMAINfest conferences from 2008 to 2013 in the U.S. and Europe, helping to build that franchise’s reputation for providing the domain industry with high quality learning and networking opportunities.

Domain investors do not have to wait for the rollout of this initiative to take advantage of Above.com’s ability to make parking services and premium advertisers compete for their traffic.  This technology has been in place since 2009 and has been consistently upgraded with new features.

For domain investors who are not ready to point their domains to Above.com’s name servers, creating a free account at Above.com will allow them to consolidate, view and download historical and daily stats from all their parking company accounts.

To learn more about these and other features, visit http://above.com or email sales@above.com.

About Above.com

Launched in 2009 by domain industry pioneer David Warmuz and his late brother Ren Warmuz, Above.com provides domain investors with powerful, free tools designed to minimize the daily challenges associated with the monetization, registration and selling of their domains.

With regards to monetization, Above.com operates at a level above parking companies by making them compete in real-time for each and every domain visitor.  To increase the competition even further, Above.com’s Maximizer technology enables premium direct advertisers to bid against parking services for the same traffic.  By awarding the traffic from each domain to the highest paying monetization channel, Above.com’s technology helps domain investors get the best possible monetization without the need to constantly analyze stats and frequently change monetization services.

Above.com also provides domain investors with free tools that minimize the time and cost associated with registering, renewing and selling domains.  For example, its registrar offers bulk pricing deals plus a wide variety of bulk registration management tools, including a renewal tool that pulls stats from the monetization platform to facilitate ROI-based renewal decisions.  The Above.com Marketplace offers industry-low commissions, free escrow, and FastTrack transfers.   It also offers a bulk domain pricing tool that uses stats from the monetization platform to quickly and easily calculate Buy Now prices.

To learn more about Above.com’s free domain portfolio management tools, visit http://above.com or email sales@above.com.

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Powerful Domain Portfolio Management Tool Included in Above Registrar

above.com registrarEven seasoned domain investors can have difficulty keeping track of all of their domain names. In fact, a recent DomainState survey shows that 92% of 263 respondents felt that this was one of the most difficult tasks for them to manage.

DomainState Survey Results

Above.com can help you keep track of and organize domain names, reducing the complexity of managing your domain portfolio, and helping you to make better business decisions.  This is made possible via the Above.com Registrar, which includes a powerful inventory tracking tool, accessible from your MyDomains page. From there, your domain’s key data is easily viewed or updated online, and you can export the data for offline safekeeping.

This Above Registrar feature allows you to record the purchase price and appraised value of your domains. You can assign a category to your domains using a drop down list of popular industry categories. You can also assign up to five keywords that may be useful for Pay Per Click service to be used as flags that will remind you of possible issues, complaints, or goals for the domain. While some of these data elements are provided by you using the MyDomains interface, the performance data of your parked domains is gathered dynamically with the most recent twelve months of traffic and parking performance history stored for viewing or to be exported.

For more information about using the Above.com’s MyDomains feature for organizing your inventory, please contact us..

Broker Assisted Sales in Above Marketplace

above.com marketplaceSellers using the Above Marketplace can now identify their domain broker when they list their domains for sale. When your domain is sold through the Marketplace, we handle the escrow and pay the seller and broker from the net proceeds.

We understand that some domains require outreach to prospective buyers in order to alert them that the domain is for sale.  Frequently that outreach requires savvy negotiation or knowledge of the buyer’s business to make selling points both relevant and motivating.  Often times, the buyer may need education regarding how a specific domain may benefit them.  Sometimes you will need a domain broker to fill these roles and more.

Above.com wants to help you reward your broker for a job well done by paying them a commission for the domains they sell using the Above Marketplace. We also want to keep things secure and simple for you by handling the domain sale transfers, collection of funds from buyers, payments of commissions to brokers, and payments of net sale proceeds to you.

For more information about Above.com’s Broker Assisted Sales, please contact us at sales@above.com.

Maximizer Payouts have Increased on Parking Manager

above parking managerMaximizer Payouts have Increased on Parking Manager!

The point of being a domain investor is making money, and our Maximizer feature was designed to help you do just that.

The Maximizer is our exclusive monetization program that offers your domain traffic to premium direct advertisers through the Trellian Direct Search Network. The Maximizer diversifies your strategy and increases your revenues by optimizing and finding the best performing options for your parked domains.

Currently, quality traffic is in high demand, and we want this increase in demand to benefit you.

Have you noticed an increase in your revenues? Several of our clients are already reporting substantial increases in revenues since the March 5th implementation.  To find out how much more revenue you are generating from the Maximizer, login to your account, run a report in “statistics” using March 5 as your start date, and select the Maximizer as your service.

If you are new to the Maximizer, getting your account set up is a three-step process:

  • DNS settings for each domain must be set to the Above DNS servers.
  • Your account must be authorized by an account manager in order to earn Maximizer revenues.
  • Domains need to be cataloged to a keyword in our system. Once you contact your account manager, they will coordinate cataloging.

If you see the “Activation Pending” notice, contact support in order for your account to be authorized to use the Maximizer.

For more information, contact us.

When to Sell Your Domains as a Portfolio 

Above.com is the industry leader when it comes to supporting portfolio sales.

With the recent introduction of our new portfolio sales feature, a question we often encounter is, “How do I know when it is appropriate to sell my domains as a portfolio as opposed to individual listings?”

Unfortunately, the answer is not that simple. The decision to sell as a portfolio or as an individual listing depends upon whether combining the domains increases the chances of selling the domains, or if the grouping of domains increases the value of the domains of the portfolio.

Here are a few suggestions for combining domain names to be sold as portfolios instead of individual listings:

Bundles of domains with related names or phrases may be good candidates for portfolio sales. For example, if you have multiple domains such as shoestore.com, shoestores.com, and shoestore.net, etc., it is recommended to sell those domains as a portfolio. They would be worthwhile selling as a portfolio as buyers may have interest in purchasing multiple variations of similar keyword-based domains.

It would also make sense to bundle domains that follow a common theme into a portfolio. One could sell a portfolio with domains such as dogfood.co, cattrees.net, howtotrainyourdog.com or other keyword or phrase domains related to pet care.

Another consideration to make is if the domains get a fair amount of traffic. Each of those high-ranking domains can then be bundled together and listed as a high-traffic portfolio. Seasoned investors know that the more traffic a domain receives, the higher the interest will be.

Lastly, some of the most common and best performing types of portfolios we see are .COM, .ORG, and .NET bundles. These are good options for those with large portfolios of unrelated or lower-performing traffic domains.

The best part about buying and selling through the above.com Marketplace is that traffic statistics can be viewed at the domain level (if available). All of the data is Verified by Above which means that we report on the statistics we collect, allowing for further transparency and reassurance while bidding on or purchasing a domain portfolio. No longer will you need to endure comparing apples to oranges while making a business decision.

If you would like more information about Above.com’s portfolio support, visit the Above.com Marketplace or contact our support team.

WHOIS Privacy for Peace of Mind

Identity theft is the fastest growing offense in the United States. It is estimated that each minute, nineteen people fall victim to the crime.

 

As a domain investor, you should be concerned with maintaining your personal privacy. It can be irritating to receive unsolicited or low-ball offers, but those annoyances could be the least of your worries if you do not have WHOIS privacy.

We have all heard of scammers stealing domains. In fact, one of our competitors was in the midst of a large phishing incident last year, causing many domains to be stolen from their rightful owners. Scammers were able to obtain account holders’ personal information and contacted domain owners with a legitimate-looking message. The email then led them to a very convincing phishing site. Scammers have improved their methodology to the point that it is nearly impossible to distinguish between a legitimate and spoofed landing page at first glance. People were tricked, entered their account login and password, and just like that, their domains were gone.

Maintaining your WHOIS privacy keeps your telephone number, address, email address, and other personal information private and unavailable to scammers, identity thieves, and other unsavory people. Your investments will be safer, and you will have the peace of mind that comes along with increased security.

Above.com’s Registrar helps you simplify your purchase or transfer by automatically providing each domain from the registrar with FREE WHOIS privacy protection!

Not every registrar can offer you such protection at no additional cost. In fact, none of our leading competitors offer the confidence that free WHOIS privacy can bring.

That means no more extra fees and steps to take in order to secure your name, address, and other business information.

This month, we are offering you $9 .COM and $9 .NET registrations and transfers with FREE WHOIS privacy! Simply visit the Above.com Registrar and use the code hzpb4279b8922. Don’t delay – the code is only valid now through June 30, 2015.

If you have any questions, reach out to us! We are here to help.

Radix Registry Chooses Above Marketplace for Auction of Select Reserve Domains

Link

radix-registry-logo-280The Above Marketplace has been chosen by RADIX REGISTRY to exclusively auction a premium selection of their “held-in-reserve” domain names using the TLD extensions .WEBSITE, .PRESS, and .HOST. This 30-day auction begins on January 12, 2015. These domains are the crème de la crème within these TLDs.  Follow this auction online starting January 12, 2015 at http://www.above.com/marketplace/auctions.html

Please direct any questions to sales@above.com.

Portfolio sales now available in the Marketplace

Above.com is proud to be the first in our industry to support domain portfolio sales through our online marketplace. For experienced domain name investors, this is a huge leap forward, as portfolios may include thousands of domains for a single price. Historically, portfolios were listed in the marketplace in a way that was buyer-unfriendly. The only means by which a portfolio could be included in an online marketplace was by listing a single domain, and including the other individual domains in a comment box. This often hindered research, leaving potential buyers in the dark. Many potential buyers have said that they only become aware of the details upon opening the listing. This left simply too many opportunities for missed sales!

Now, buyers’ queries are answered more quickly with the Above.com Marketplace because each domain in a portfolio is individually indexed. That means that all of the domains included in any individual portfolio may be searched by potential buyers. Adding to ease of use, each search result returned that is part of a portfolio is clearly labeled as such. The entire portfolio is clickable for exploration of each of the other domains included.
In the instance that the portfolio had been previously parked, domain stats for the entire portfolio are shown, and are further broken down into individual domains for additional analysis.

When should domains be sold as a portfolio? Consider doing so when the grouping factor itself increases the value of the domains being sold. For example:

• .COM, .NET, and .ORG bundles
• Traffic portfolios
• Group of related domain names beginning or ending with a common phrase
• Group of domain names with common theme, as in legal, finance, technology

For more information and to explore our new domain portfolio support, visit the Above.com Marketplace or contact our helpful support team at contact@above.com.