I agree with most who would say yes, when the affiliate is able to get the attention of a market and direct that market to the best suited products. Affiliate marketers who understand how traffic is targeted and directed to websites from within the search engines and external to them, will know how to fully capitalize on the system to the benefit of themselves, their subscribers, and the upstream affiliate programs.
When tooled with a strong keyword loaded domain name that ties in with the products and services you are selling, the affiliate marketer’s job gets a little easier. Keyword rich domains help search engines to know what the website is about, and this is a prominent factor of Google’s published search ranking algorithm. Affiliate would be wise to review the inventory listed in the “Affiliate Domains” auction hosted at Above.com (http://www.above.com/marketplace/affiliate.html) for match against current or new affiliate campaigns and opportunities.
Affiliate marketing continues to rapidly grow, drive demand for global brands, and evolve in step with a changing world. Affiliates are getting better at segmenting traffic based upon geographic access points, and whether the access is via mobile or not. The industry is Forrester, which conducted the study, forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion.
No doubt that the Affiliate Marketers have contributed to the success of may online retailers and services because of their market and technology reach and knowhow. the All signs continue to point to a health future as the industry’s bellwether tradeshow “Affiliate Summit” continues to sell out show after show, year after year. The biggest affiliate forum is http://www.abestweb.com continues to add new members and topics to discuss. Large affiliate networks such as LinkShare, Commission Junction, Amazon, and ShareASale keep adding new programs and affiliate members. It is a competitive environment where the affiliate marketer needs to use everything available to them for a competitive edge, in a lucrative and thriving market. Solid keyword domain names give some of that edge. Do visit the “Affiliate Domains” auction. You will be glad that you did.
The second “Themed Auction” of 2014 will be the “Lead Generation Domain Auction”. The auction inventory will be targeting organizations, which stimulate and capture online interest in a product or service for developing sales pipeline. Bidding will be open to the public commencing March 17, 2014 and ending on April 16, 2014 at 12pm PT.
The first Themed Auction of the year was launched at the “Affiliate Summit West” conference in Las Vegas. The auction, suitably named “Affiliate Domain Auction”, ends on February 14, 2014 at 12pm PT. Bidding is open at http://www.above.com/marketplace/affiliate.html. This auction inventory contains keyword rich domains that are matched to many common industry verticals used in affiliate programs. These powerful keyword driven domains can drive organic traffic by virtue of its SEO attributes.
ACCEPTING DOMAIN SUBMISSIONS NOW!
We are seeking submissions for a March 2014 Themed Auctions hosted by Above.com. The “Lead Generation Domain Auction” will be our second Themed Auction in 2014. Domains selected for this auction will be under an exclusive sales agreement from the point of acceptance into the auction until 30 days after the close of the auction. A 15% commission fee will be deducted from all domains sold at or above your reserve price. This fee includes domain escrow. Please submit your domains and your reserve price to “sales @ above.com”.
Meet the Above team at DomainFest 2014! This annual show, hosted by DomainSponsor, will be held in Hollywood, California, from March 31st – April 2nd.
This year they’ve put together an impressive agenda that covers the latest business, online marketing and technology drivers in the industry. They will be featuring hot topics such as domain and startup investing, alternative funding sources for startups, new gTLDS, acquiring and converting web and mobile customers, increasing domain monetization and much more.
This show is for everyone – from domain experts and investors, to newbies just starting out. We hope to see you there!
PROBLEM – SO FEW BROKERS FOR DOMAINS VALUED At $30K and LESS:
It is understandably hard to find reputable domain brokers willing to broker domains that are valued at $30,000 or less. With few exceptions, each domain broker will start their brokering process by first gather intelligence on a domain to understand both its history and potential. This intelligence will help the broker match the domain to a list of prospective buyers. The broker must then contact potential buyers in a way that will more likely get their attention and gain their trust. In many cases, the broker must literally educate the prospective buyer about domain value and applications. The broker may need to repeat this process across hundreds of prospects in order to get the right one with the interest, budget, and power to close on a sale. These upfront time and resource investment by the broker in selling a domain name often goes unrewarded. This risk assumed by the brokers, makes them more focused on selling pricier inventory. Domains valued at $30,000 or less requires a more cost effective method of selling to end-users.
THE COMMON SOLUTION: The most prevalent cost effective solution in the industry at the moment to sell this price range of domains is via a cooperative domain sales network such as GoDaddy/Afternic and Sedo. This approach uses domain registrars to serve up alternative domain suggestions to their clients who attempt to register a domain. The logic is that people will consider buying a similar domain from their network should the targeted domain string not be available for new registration. This method of sales is 100% reactive to demand, as there are no proactive promotions or market stimulation. The results are massive auction inventory build-up, but little inventory churn. Likewise most domains using this method require a BUY NOW price, so there is no competitive bidding for the domain.
THE PROBLEM FOR BUYERS: Many businesses operate their online properties using inferior domains. These businesses through ignorance of opportunity swim upstream by paying for traffic, rather than gain targeted traffic by effectively using a domain name. I have seen many businesses budget $10,000 per month to buy traffic, when that same traffic could be obtained through the acquisition of a few select domain names at a lower price. Even when buyers “get it”, they still may be on guard for domain broker solicitation from people they do not know.
THE ABOVE SOLUTION: We believe the solution to the problem is to run a schedule of “Themed Auctions” which are domain auctions targeted at identifiable buyer groups and where there may be opportunity for some strategic collaborating. Above.com will conduct a series of themed auctions throughout 2014. While not a new concept, themed auctions can be very effective in connecting the right buyers and sellers. Themed auctions are vastly more cost effective to promote and have a much greater chance reaching the intended buyer because the marketing message can be better concentrated on specific buyer groups. Many ideas would work for themed auctions to the benefit of the large buyer groups. In some cases, it may be beneficial to work in partnership with an industry event, or some industry representative group, in order enhance the chances to reaching qualified buyers. We are open to doing what is needed to cost effectively move domain inventory to the satisfaction of both our buyers and sellers. Ideal partners should be representative organizations, whether they are trade conferences, industry forums, user groups, or any established representative trade organization. They provide additional value to their constituents, and foster an entrepreneurial environment that benefits their stakeholders. Partners influence domain selection, help promote the auction to their members, and receive a share of the auction commission.
We will be announcing the first few upcoming 2014 Themed Auction schedule soon with the intent of having ongoing Themed Auction throughout the year. Selection of the themes is predicated upon several factors, including size of market, how focused demand is, reserve price and selection of inventory.
The first announced Above.com Themed Auction is the Affiliate Auction at http://www.above.com/marketplace/affiliate.html. This auction was announced at the recent Affiliate Summit West conference in Las Vegas. Bidding is open to the public. This auction ends on February 14, 2014 at 12pm PDT (UTC – 8).
If you would like more information about the Above.com Themed Auctions, please contact us at http://www.above.com/contact.html.
Meet the Above team at the two upcoming shows in January:
Affiliate Summit West, Las Vegas, January 12-14
Affiliate Summit is the leading trade show for the affiliate marketing industry. Affiliate Summit was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. More info:www.affiliatesummit.com
NamesCon 2014, Las Vegas, January 13-15
Hosted by Richard Lau, NamesCon is a conference that brings together companies, representatives, and individuals in the Domain Name industry, especially Registries and Registrars. January 2014 marks the first ever event for NamesCon. More info:www.namescon.com
These domains and more are available in the Above Domain Marketplace at https://www.above.com/marketplace/ The Above Marketplace Report is our weekly newsletter showing the top ten domains in various categories such as traffic, revenue, page rank, and showcase names. You can register to receive this newsletter at http://www.above.com/marketplace/signup.html.
With tears in his eyes, after a fierce year long battle with colon cancer, Ren Warmuz, Trellian Founder and CEO, passed away just after 2pm 27th October 2013, age 45, surrounded by family and still fighting to the end.
The sheer pain endured throughout would have crippled most, but not Ren. Documenting his epic battle every step of the way on his blog http://www.mcrc4.com/ he leaves behind a legacy of research, alternative treatment options, genetic tests to insist on, diets and supplements beneficial for treating cancer not known to most.
I always considered Ren an absolute genius, and was fortunate to have him part of my life, not only just growing up together but working together since 1997. We made a great team, creating and releasing many ground breaking software and web applications.
It saddens me the most that Ren leaves behind his wife and two beautiful children, age 9 and 6.
Ren’s work is far from over and a Ren Warmuz Cancer Research Foundation will be established to help others beat their “little mutants”, as Ren called his cancer.