Overstock.com has purchased o.co for US$350,000
Overstock.com believes that the one character .co domain will act as an opportunity to expand their online presence and branding of the letter 'o'.
This is a rather high .co domain sale in comparison to e.co which sold for $81,000, with all proceeds going to charity.
Over 200,000 .co domains have already been registered to date, since the launch on the 20th July 2010.
Overstock is trying to obtain any single letter 'o' domain. Overstock
already owns o.biz; and the shopping website on o.biz is brought to
consumers by Overstock.com.
O.co currently redirects to Overstock.com but it will eventually become an individual store powered by Overstock.com.
Sedo and the .co registry joined to auction off the premium, one letter domain name, e.co with the selling price to be donated to a charity of the winners choice.
Some extensions require to be a resident of a specific country or to own a business.
If you don't qualify yourself, it may be tempting to own the domains to use the services of a third party.
However, is it the right choice ? There are two main issues with this approach:
The DOMAINfest Live Auction sold 35 domains, with the total exceeding $2 million! Dating.com was the highest selling domain at US$1,750,000.00 and the lowest sale, PersonalBanker.net sold for US$250.00.
See the list below; in highest to lowest selling prices:
Dating.com
$1,750,000
Boardgames.com
$450,000
Therapists.com
$50,000
Antidepressant.com
$30,000
Golfresorts.com
$22,500
Efp.com
$9,950