Common Domain Terms

WhoIs
Whois is an Internet function that allows you to query WHOIS databases for domain registration information. If you want to contact a domain owner, it can help you find contact details.
See “What is ‘Whois’?” for more information

ICANN
ICANN stands for Internet Corporation for Assigned Names and Numbers. ICANN is a non-profit corporation that was created on September 18, 1998. Its main purpose is to oversee a number of Internet-related tasks that were previously performed on behalf of the U.S. government by other organizations. ICANN’s tasks include Internet Protocol (IP) address space allocation, generic (gTLD) and country code (ccTLD) top-level domain name system management, and root server system management functions.

UDRP
UDRP stands for Uniform Domain Name Resolution Policy. It is a process that can be used when there is a dispute over who should legally own a particular domain. The UDRP process, often referred to as WIPO (a popular arbitration service), was developed by ICANN. People generally opt for the UDRP method, as it is usually quicker and less expensive than taking the dispute to court.
See “Evicting Domain Cybersquaters” for more information

Domain
A Domain Name or simply “Domain” is basically a name that directs your browser to a computer connected to the Internet. It does this by using the Domain Name System (DNS).


Domainer
Domain name speculators, more often known as “domainers” are individuals, or companies who register, buy and sell domain names, in order to make profit. They often register, or buy at auction, generic word domains with the intent of later selling them for a profit. They also use domain parking to make profit, while waiting for someone to make an offer on their domain.

Parking
There are two kind of domain parking: monetized and non-monetized. The former allows the domain owner to convert traffic to a domain, into money. This is done using a “Parking Company” (or “Parking Service”), which displays ads on your page and pays you either by the click, or by the impression. Non-monetized is a a simple ‘Coming Soon…’ message displayed on the page.
See “What Is Domain Parking ?” for more information

Parking Company
A parking company or parking service is a company which allows you to park your domain(s), using their service. They will automatically place ads on your parking domains and pay you per click or impression.
See “What Is Domain Parking ?” for more information

PPC
Pay per click (PPC) is a form of advertising where the advertiser pays the publisher per click of their ad. So whenever a visitor to the publisher’s website clicks the advertisers ad, the advertiser must pay. This is usually all done automatically through a 3rd party, which will take care of charging the advertiser and paying the publisher. Other types of advertising include Pay Per Impression (PPI), Pay-per-sale (PPS) and many more.

Search Feed
A search feed is when a search engine, such as Google or Yahoo, allows a search engine, such as Bing, Ask, etc. access to their search results. If a website’s search box states “powered by,” or “enhanced by,” these websites are accessing a search feed. Search feeds are generally used to power another search engine, or to backfill another search engines results.

A search feed, specifically the sponsored results component, can be used to monetize a website’s search traffic and even parked domain traffic.

Domain Feed
A domain feed is similar to a search feed, except it includes only sponsored results. It is designed for parked domains exclusively. A domain feed also offers grater reporting per domain, whereas search feeds do not.

Domain Optimization
Domain Parking Optimization is the process of matching the best and most relevant PPC ads on your Parked Domains to the intent of the visitors going to that domain.
See “Domain Optimization” for more information

Domain Monetization
Domain Monetization refers to the practice of converting domain traffic into revenue (money). The most popular method of Domain Monetization is domain parking.

Direct Navigation
Direct Navigation is a term which refers to navigating directly to a website, by typing it into the address bar, bypassing search engines. It is basically another name for type-in traffic.

Domain Traffic
There are 3 main types of traffic a domain can receive: type-in, referrer (backlinks) and search engine traffic. Type-in traffic is where a user types the domain name directly in to their address bar. Referrer (backlink) traffic is where a user clicks a link from another website to get yours. Search engines traffic can be divided in to two sub-categories: Organic and Paid. Organic is where a user clicks a link to your website on the results page, whereas Paid is where you pay for a premium listing or ad, generally on a pay per click (PPC) basis.

DNS
The Domain Name System (DNS) is a naming system for computers or resources connected to the Internet, or a private network. Its most important function is to translate domain names into the numerical identifier (usually and IP address) of the computer.
See “Domain Name System (DNS)” for more information

DNS Errors
The Domain Name System (DNS) is a complex network, whose main purpose is to translate domain names to IP addresses on the Internet. If any part of this network, between your computer and the server you are attempting connect to has problems, you will receive a DNS error. The problem can be with your computer, your ISP, the server you are trying to connect to, or any DNS server in between, making the cause of DNS errors sometimes difficult to find.


DNS Redirect

This term refers to configuring a nameserver to perform a redirect at the DNS level. Most redirects are performed at the web server level. The advantage of a DNS Redirect is that you do not need to worry about what will happen if your web server goes down, and technically, you don’t need to run a webserver on the DNS server at all.

TLD
Top-level domain (TLD) is a domain at the highest level of the hierarchical DNS of the Internet. The TLD are installed in the root zone of the name space.
See “Top-level Domain” for more information


ccTLD
Country code top-level domains (ccTLD) is an Internet top-level domain (TLD), generally reserved for a country. All ccTLD’s are two letters long, and all two letter top-level domains are ccTLD’s.


Zone Files

Is a text file provided by registries, that lists all domains currently registered under each TLD or ccTLD.
Note, some registries to not offer zone files.

 

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