Dashboard
Whenever you log in, you are taken to the Dashboard page by default. This page shows an overview of daily statistics, a daily revenue graphs and top performing domains.
You can click a date for a detailed report.
Note: Incomplete days and days with estimated values are in red and will update when final results are available.
Last 10 Days Revenue Report
Below the 10 Days Revenue Report, a domain report is shown. By default, this is shown in order of revenue (highest at the top).
You can click a domain for a detailed report or the icon to show more.
Domain Report
The dashboard also shows a Daily Revenue graph, which displays a daily break-down of revenue from the last 30 days.
Daily Revenue
You can view various graphs by clicking the corresponding tab.
Available graph include Daily Revenue, Revenue by service, Service Trends, Traffic and Demographics.
What do the columns mean?
Day
This table shows a daily summary.
Click a date in this column for a detailed break down of that day.
Hits
Total hits (page impressions) for all domains for this day. This figure includes ALL hits received by the domain including images, crawlers, bots, etc.
Uniques
Total unique hits for all domains for this day. This value is only available when domains are using the Above.com DNS.
Reported
Total unique hits for all domains for this day, reported by parking companies.
Clicks
The total number of clicks reported for this day.
CTR
The average click through ratio, calculated from reported uniques.
nCTR
The normalised average click through ratio. This value is calculated from internal statistics and is only valid if ALL domains in the account are using the Above.com DNS.
EPC
The average earning per click.
RPM
Average revenue per thousand unique visitors.
nRPM
A normalized RPM (revenue per thousand unique visitors) value. This value is only valid if ALL domains in the account are using the Above.com DNS.
Revenue
Total parking revenues earned for this day.
Note: Estimates are always reported in red and are updated when final results are available.
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