History of the TLD

The .store domain was launched in 2016 as a generic top-level domain aimed at e-commerce and retail businesses. It provides a clear, descriptive extension for online stores and commercial ventures.

Main Use & Industry Position

.store is widely used by e-commerce retailers, brands with online shops, and businesses seeking a memorable and descriptive domain. Its focus on commerce makes it attractive for businesses that want to clearly signal a retail presence.

Comparison to Other TLDs

Compared to .com, .store offers more availability and is more descriptive for online retail purposes. While less established, it provides clear branding opportunities for commercial websites and startups.

Pros and Cons of the TLD

Pros

• Clearly communicates an online retail purpose
  

• High availability for brandable names
  

• Suitable for businesses of all sizes
  

Cons

• Less recognized than .com
  

• May be seen as niche for some audiences
  

• Premium names can be expensive
  
  

Registration Criteria

Anyone can register a .store domain, and it’s specifically tailored for eCommerce and retail businesses. The extension instantly conveys that the website is designed for shopping or selling products online, making it a natural choice for online retailers and digital storefronts.

Summary

.store is a descriptive and modern domain ideal for e-commerce and retail businesses, offering clarity and branding potential but less global recognition than .com.