{"id":34,"date":"2009-11-06T15:18:45","date_gmt":"2009-11-06T15:18:45","guid":{"rendered":"http:\/\/www.above.com\/blog\/?p=34"},"modified":"2013-10-17T20:56:13","modified_gmt":"2013-10-17T09:56:13","slug":"how-much-would-you-pay-to-own-toyscom","status":"publish","type":"post","link":"https:\/\/www.above.com\/blog\/how-much-would-you-pay-to-own-toyscom","title":{"rendered":"How much would you pay to own Toys.com?"},"content":{"rendered":"<p><span style=\"display: inline;\" class=\"mt-enclosure mt-enclosure-image\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 20px 20px 0px; float: left;\" class=\"mt-image-left\" alt=\"toys-comlogo.jpg\" src=\"\/blog\/uploads\/toys-comlogo.jpg\" width=\"175\" height=\"100\" \/><\/span>We all know that a domain name is only worth what a buyer is willing to pay for it, but what if they are willing to pay over $5 million?<\/p>\n<p>Toys.com was sold through Bankruptcy Auction for $5.1 million dollars in March this year. This places Toys.com at the number one spot in dnjournal.com&#8217;s highest reported domain sales, so far, for 2009.<\/p>\n<p>The toys store Toy &#8216;R&#8217; Us purchased the domain name knowing that it had a constant flow of traffic, perfect for their brands. The domain now provides links to Toy &#8216;R&#8217; Us brands: Babies &#8216;R&#8217; Us, eToys.com, Baby Universe.com and Toy &#8216;R&#8217; Us.<\/p>\n<p><!--more--><br \/>\n<span style=\"display: inline;\" class=\"mt-enclosure mt-enclosure-image\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 20px 20px 0px; float: left;\" class=\"mt-image-left\" alt=\"candy-comlogo.jpg\" src=\"\/blog\/uploads\/candy-comlogo.jpg\" height=\"119\" width=\"324\" \/><\/span>Candy.com comes in second on the list, sold privately for $3 million; more than $2 million less than Toys.com.<\/p>\n<p>To fetch high prices for particular domains you need to have the &#8216;right&#8217; buyer and the auction needs to be advertised.<\/p>\n<p>Before selling your domain, think about who the &#8216;right&#8217; buyers are; then you are more likely to get the &#8216;right&#8217; price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know that a domain name is only worth what a buyer is willing to pay for it, but what if they are willing &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How much would you pay to own Toys.com?\" class=\"read-more button\" href=\"https:\/\/www.above.com\/blog\/how-much-would-you-pay-to-own-toyscom#more-34\" aria-label=\"More on How much would you pay to own Toys.com?\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[47,48],"class_list":["post-34","post","type-post","status-publish","format-standard","hentry","category-domain-aftermarket-sales","tag-domain-sales","tag-toys-com","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How much would you pay to own Toys.com? - Above<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beta.above.com\/blog\/how-much-would-you-pay-to-own-toyscom\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How much would you pay to own Toys.com? - Above\" \/>\n<meta property=\"og:description\" content=\"We all know that a domain name is only worth what a buyer is willing to pay for it, but what if they are willing ... 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