Reports
Reports allows you to generate and optionally export reports including statistics and revenue for a specific time period or group of domains.
The default view is the Last 7 days, All Folders and grouped by Day. You can change these options to show custom reports.
Last 7 Days Report
In this example, we have selected to show Last 3 months, only domains in the (DEFAULT) folder, and to group by Month.
You can also filter to show only certain domains by entering them in the Domains field.
Custom Report
These selections will return the following results:
Custom Report Results
Tip: You can click any of the column names to sort the results by this column.
Note: Incomplete days and days with estimated values are in red and will update when final results are available.
You can now generate reports by Month & Domain
In this example, we have selected to show the last 4 months, all domains, and to group by 'Month & Domain'.
You can also filter to show only certain domains by entering them in the Domains field.
Custom Report
These selections will return the following results:
Report with Domains for the last 4 Months
What do the columns mean?
Hits
Total hits (page impressions) for all domains for the selected period. This figure includes ALL hits received by the domain including images, crawlers, bots, etc.
Uniques
Total unique hits for all domains for the selected period. This value is only available when domains are using the Above.com DNS.
Reported
Total unique hits for all domains for the selected period, reported by parking companies.
Clicks
The total number of clicks reported for the selected period.
CTR
The average click through ratio, calculated from reported uniques.
nCTR
The normalised average click through ratio. This value is calculated from internal statistics and is only valid if ALL domains in the account are using the Above.com DNS.
EPC
The average earning per click.
RPM
Average revenue per thousand unique visitors.
nRPM
A normalized RPM (revenue per thousand unique visitors) value. This value is only valid if ALL domains in the account are using the Above.com DNS.
Revenue
Total parking revenues earned for the selected period.
Note: Estimates are always reported in red and are updated when final results are available.
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